Japanese advertising agency TBWA/Hakuhodo has created intricate 3D printed ice cubes in an award-winning campaign for its client, Suntory Whisky. Actually they’re more like 3D printed ice cube sculptures.
These intricate ice carvings are called “3D on the rocks” and they depict the delicate nature of whisky. The creative agency used CNC (computer numerical control) milling machine or router to carve gorgeous 3D designs that produced shapes which ranged from the Statue of Liberty to Batman. You can also see a shark leaping out of your drink. The campaign was launched in 2014 and on March 22, this year, was awarded a “Lotus” trophy from Thailand’s Asia-Pacific Advertising Festival for “best use of experimental.”
Each ice cube took up to six hours to create on a router chilled to -7C. A thick drill bit carved out each rough outline and then a finer one was used to create the intricate details. “A touch of chilled whisky polishes the surface of the ice and gives a beautiful shine to the sculpture,” Miwako Fujiwara from TBWA/Hakuhodo said.